A policy of appeasement towards the Daily Mail will not work. The Daily Mail is not objecting to one particularly ill-judged radio broadcast: they will use anything as a pretext to attack what they still think of the Bolshevik Broadcasting Company. The colour of a newsreaders' tie; an insufficiently groveling news item about the royal family; soap opera story lines which are too depressing; every occurrence of the word "fuck", in any context - nothing is too trivial to be used as ammunition in their war against public service broadcasting.
Why, incidentally, does the Today programme continue to say things like "he used the F-word"? Whose sensibilities are they trying to protect? Those of the kind of Daily Mail reader who would be traumatized by seeing the word "masturbation" in plain print? When Today ran an item about how some black people have reclaimed the N-word, they were quite happy to actually pronounce it.
The Daily Mail thinks that in attacking the BBC, it is striking a blow against the liberal, intellectual, metropolitan elite. I have no stomach for a class-war: but if it comes to a fight between the liberal, intellectual, metropolitan elite and the reactionary, ignorant, provincial riff-raff then I know which side I intend to fight on.
I have very little interest in the role-call of minor pop singers and spoiled Hollywood luvvettes who parade across Jonathan Ross's chat show: but surely any fool can see that he is a consummate master of the medium of live television? He seems to have the capacity to, on the one hand, totally forget, and to make his victims forget, that they are in front of a camera; while at the same time using the camera as a licence to say the kinds of things that you simply wouldn't say in real life. In an era when TV is bigger than Jesus, the man who can do that will naturally command an astronomical salary. I am not especially entertained by a grown man saying "Bum" to an actress that I have never heard of: but I think that "In Search of Steve Ditko" was the single best documentary about comic-books ever made. Ross is the only person who has ever successfully challenged Stan Lee's version of events; only someone with his outrageous interviewing style could have done so. Obviously, someone who is paid for having this persona is going to overstep the mark from time to time.
When the Daily Mail is looking for an excuse to hang you, it is most unwise to give them any rope. But the idea that sacking a couple of "shock jocks" will silence the Hooray For the Blackshirts brigade is naive in the extreme. Nothing short of the abolition of the licence fee, which they regard as a thievery on a level with droit du seigneur will satisfy them. Do you really think that allowing them to scent blood is going to calm them down? Surely it is a matter of basic human decency to stick up for your naughty kids in public, even if you give them a clip round the ear when you get them home?
Or am I just too inclined to assume that anyone who named one of their children "Kirby" can't be all-bad?