"Neighbor" is, of course, a Biblical word (standing for the Greek plēsion) meaning "a member of the community". Loving your neighbor as yourself was said by Jesus to be the whole heart of the Torah. The Old Testament arguably taught that "neighbor" meant only other Jewish people; the New Testament arguably teaches that everyone in the world is everyone else's neighbor.
In 1964 the phrase "your friendly neighborhood" was already a well-worn cliche. Sam’s Market in Glenfield, Los Angeles was advertising itself as "your friendly neighborhood grocer" in 1958; the National Association of Retail Druggists was talking about "your friendly neighborhood drug store" in 1947. The earliest example I could find was a Methodist Church in Wisconsin which claimed to be "your friendly neighborhood church" as far back as 1935. Ed Wood's infamous movie Glen or Glenda refers ironically to "your friendly neighborhood milkman" (he's actually sleeping with the women of the neighborhood while their husbands are at work.)
If you have enjoyed this essay, please consider supporting Andrew on Patreon.
if you do not want to commit to paying on a monthly basis, please consider leaving a tip via Ko-Fi.
Amazing Spider-Man was written and drawn by Stan Lee and Steve Ditko and is copyright Marvel Comics. All quotes and illustrations are use for the purpose of criticism under the principle of fair dealing and fair use, and remain the property of the copywriter holder.
Please do not feed the troll.