.....because they are very eager to please, but not quite sure what they're supposed to be doing.

Memo to self:

When remonstrating with one of Branson's drones -- say, for example, about the fact that if they are going to replace all their trains with busses, (meaning that a 20 minute jaunt from Birmingham to Coventry is going to end up taking close to two hours) then they really ought to put up some posters on the station warning you about this -- it is best to maintain an aura of moral superiority. It is not a good idea, for example, to storm out of the ticket office shouting "And by the way -- all Virgin Trains smell of shit."

But they do.